Coors Light Frost Liner

Sunday, July 02, 2006
This was written 1 day before my birthday, three years ago. This was right when Coors started using their frost blue liner, which is a special temperature sensitive ink. I found this report, which I posted on Myspace to shame a friend, and decided that since i’m closing it out here, i’ll post all this stuff before I go. AF

Last night this guy I know Mike and a few others who aren’t important to this story were drinking beers and playing dominoes. So I was drinking Mike’s beer, which I usually do and am sorry for always doing that.
Quick sidenote:
From the age of 17-24 or so I never went anywhere without my own beer, after that I never go anywhere with my own beer. It’s a strange habit I’ve developed and I’m not really sure how it happened. Like with any habit, they swing wide.
Moving along. The beer we had was Coors Light in the new Frost Liner can. Like everything that is supposed to be really cold its that dark blue color even though most things in real life that are really cold are white or clear. Anyhow.
I asked the group if they thought the Frost Liner can kept the beer colder than the old can. Mike was the only one who seemed interested and he said that he had inadvertently tested it out and it made no difference.
We kept playing dominoes and drinking these Coors Lights, and it kept nagging at me, this Frost Liner.
I tested it last week with a few tall boys I left out and It didnt make any difference.
I kept thinking of it, and wondering if the patented Frost Liner makes a difference, and if it didnt why they would say that it does. But Mike said he tried it and it didnt make any difference, I kept telling myself, just take his word for it, its just a dumb gimmick.

Finally I was doing bad at dominoes and his other person I know named Darryl was calling points “hoes” i.e. “gimme-ten-of-dem-hoes” and I was like ok I’m gonna go home. Darryl also was still trying to defend his claim that he learned how to play dominoes from genuine American Blacks, which of course is preposterous.
And I started to finish the beer I was on and noticed something:
The box of Coors Lights with the Frost Liner have been sitting on the table for around 3-4 hours and are still relatively cold. If I hadnt noticed this I wouldnt have given it another thought, but theres Mike drinking a Coors with the frost liner looking all glassy eyed and telling me I’m a pussy for leaving so early, or something like that, and theres the box of Coors Lights, still somewhat cold.
When I woke up, after going through the normal morning self-questioning I thought about the frost liner. It was like when someone in a movie has a series of flashbacks of someone saying something, and each time it gets all garbled and their face gets more emotiveL
“I tested it myself with a feeeww tall boooyys and it made noo differrrrrence at all”
EXPERIMENT
Mike claims he placed two tall boys on the table, one Coors Light with the Frost Liner (hereto referred to as CLFL) and one other one which he didn’t specify, but without a frost liner no matter. He said when he returned both beers were equally warm. Now there are obvious flaws in Mikes experiment off the bat, but we’ll save those for later.
(A)
I. I obtained two six packs, one CLFL and one Budweiser (hereto BUD) classic red and white, all 12 ounce cans.
II. I measured the air temperature which was 89*
III. The air temperature in the partially shaded test area was 79*
IV. I placed both cans in the freezer for about 30 minutes and measured a can surface temperature of 33* on each can
V. The trip from the freezer to the test area warmed the cans by 2*
VI. I placed the cans 1″ apart both in identical conditions
VII. I left them there for around 30 minutes
(B) Because heat cannot really be measured directly you can only measure its affect on an object, however I did not have the proper tool to measure the test area temp but I figure it’s not much warmer or cooler than the air temperature.
(C ) In scientific equations “change” is denoted with the greek symbol Delta , and T for temperature
Notes:
(before there was a mathematical equation here using greek letters and algebra, it’s since been lost due to poor formatting. sorry. it basically proved mike’s claim wrong, much to his chagrin and to the sleepiness of everyone who read it. Most comments said something like: “You must be bored”. I started Misanthropy Today shortly after– AF)
Possible Flaws:
(i.) To preserve the other 10 beers I only tested two and with only one interval. Because Coors claims they keep the product cooler and not the can itself, I had to open the can and test the conents of each can for temperature. Doing this, say every 3-5 minutes would waste a lot of beers.
(ii.) I did not test several beers at different time intervals, however 25-30 minutes is a reasonable amount of time someone may expect to leave a beer unattended and still be drinkably cold.
(iii.) Two beers tested may not be enough to come to a firm conclusion
Conclusion:
Mike is a liar.
Ok, well, Mike said disparaging things about Coors and their frost liner without considering that he couldnt have come to a conclusion unless he limited the time the beers had to become warm. For example, if you leave an ice cube, a CLFL can and a gum wrapper in your hot car at a temperature of 99* , after a few minutes some will hold up better than others, but after an extended period of time everything will settle at about the same temperature, likely the temperature of the inside of the hot car.
Of course something really cold, in plain terms, has a longer road to go to become warm, but eventually it will arrive at the same environmental temperature as the less cold items.
The Coors can with the frost liner works just like anything else that is insulated works. The Budweiser can only has the aluminum to protect the liquid inside from heat, whereas the CLFL can has aluminum and also a plastic liner with an icy blue color to contend with. Two barriers of protection from heat instead of one. If both cans were hot the Coors can would probably stay hot better than the Budweiser can would.
Something not really related but I thought was interesting is that warmer beer molecules would be moving faster and more erratic than cold beer molecules, and if you believe in any sort of relationship between the energy of inanimate objects and humans you can see the correlation between people drinking warm beer and those drinking cold beer and the respective molecular effect.
Drinking warm beer makes people crazay; Me especially.
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HAHA my friends and I always wondered if this really did work! Good blog!
warm beer is terrible. especially when you start with a bad beer to begin with.